Privacy Policy

Privacy Policy

Effective Date: May 22, 2024

GoDaddy Inc. and its affiliated companies doing business under the Sweet Fusion LLC and related brands (collectively, “Sweet Fusion LLC,” “we,” “our,” or “us”) know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This Privacy Policy lets you know what information we collect, how we may share that information, and your choices regarding the sharing of your information. Please note, that our privacy practices are subject to the applicable laws of the places in which we operate. You will see additional region-specific terms that only apply to customers in those geographic regions, or as required by applicable laws.

You are subject to our Terms & Conditions, which govern your access to and use of the Sweet Fusion LLC Sites (defined below). Click Terms & Conditions for more information.

Privacy Policy table of contents

Our privacy commitment

What our Privacy Policy covers

Acceptance of and changes to this Privacy Policy

Personal Information we collect and use

How we collect Personal Information

Notice of cookies & clickstream technology, including opting out

How we use your Personal Information

Security of your Personal Information

How we disclose your Personal Information

Your rights related to Personal Information held by us

Additional notice to California residents

Our response to requests

Non-discrimination policy for exercising your privacy rights

Notice of financial incentive

Retention

Updating your Personal Information

E-mail & account registration

Children’s and minor’s privacy

Nevada privacy notice

Chatbot Technology

How to contact us

1. Our privacy commitment

We value the relationship we have with our customers and prospective customers. We are committed to protecting the confidentiality, accuracy, and integrity of your Personal Information, meaning any information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly with a particular consumer or household. Personal Information does not include aggregated and de-identified information, or public information lawfully available from governmental records. We understand the importance of keeping your Personal Information secure.

2. What our Privacy Policy covers and who is subject to it

This Privacy Policy covers our customer-facing operations and applies to Personal Information collected from and about existing and prospective customers of businesses that operate alcohol websites under the Sweet Fusion LLC and related brand names in certain states, whether collected at or from the Sweet Fusion LLC website, webpages, mobile site, and/or app (the “Sites”), or Customer Care, whether via phone, email, or chat.

Our Sites may include links to websites and/or applications operated and maintained by third parties. Please note that we have no control over the privacy practices of websites or applications that we do not own. We encourage you to review the privacy practices of those third parties.

3. Acceptance of and changes to this privacy statement

As Sweet Fusion LLC continues to improve the services, products and the features we provide, this policy is subject to change. We reserve the right to amend this policy at any time by posting the amended policy on our site and updating the Effective Date at the top of this page.

By using the Sweet Fusion LLC Sites or services, you signify your acceptance of this Privacy Statement. If you do not agree with any term, condition or statement herein, your sole option is to discontinue use of Sweet Fusion LLC Sites. Your continued use of any portion of the Sweet Fusion LLC site following notification or posting of such changes constitutes your acceptance of those changes. If you have questions or concerns about our specific policies, please send an e-mail to AskYM@sweetfuze.com.

4. Personal Information we collect about you

Sweet Fusion LLC collects your Personal Information (including individuals associated with you, all of whom are referred to as “you” in this Privacy Policy) in its normal course of business and over the course of your relationship with us.  We may collect (and may have collected during the 12-month period prior to the effective date of this Statement) the following categories of Personal Information about you: 

Identifiers, such as name, alias, delivery address, delivery signature, postal address, phone number, email address, date of birth, age or age range, IP address, unique personal identifier, online identifier, and other similar unique identifiers, certain of which are described in the “Cookie Policy” below

Characteristics of protected classifications under California or other state or federal law, such as age (over 40); gender identity or gender expression; marital status; military or veteran status; or disability information.

Commercial information, such as transaction history, purchase history or tendencies, last 4 digits of credit cards, awards purchases, points, and benefit utilization, returns data, product delivery data, product or service ratings, product or service reviews, and email or mail subscriber status.

Internet or other similar network activity, such as search history and information about consumer’s interaction with an Internet website, application, or advertisement, as well as push-notification status, text-message status, email interactions, survey responses, and similar interactions with marketing efforts.

Geolocation Information, billing information, product delivery information, or election on the website or application.

Customer Service phone call recording and Chatbot technology (described below) but only when authorized by you.

Inferences drawn from Personal Information for purposes of creating a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, preferences, predispositions, behavior, and attitudes.

Sensitive Personal Information. We may collect minimal sensitive personal information, as defined in the applicable state privacy laws, but only with your consent. Such minimal sensitive personal information consists of account passwords used to access the Sites, which are encrypted and inaccessible to Sweet Fusion LLC in the ordinary course of business. We do not use sensitive personal information to infer characteristics about you.

5. How we collect your Personal Information

We collect Personal Information about you from various sources. For example, we collect and obtain information:

Directly from you, such as when you visit our Sites, manually enter Personal Information into our Sites’ forms to place a purchase and/or delivery order or when you post on-line to a social media account.

Indirectly from you. For example, from observing your actions on our Sites.

Affiliated Companies and Service Providers that process information for us, such as third-party social networking providers, tech or customer support, operations, web or data hosting, billing, credit card processing, accounting, security, marketing, or data management, validation, enhancement, or hygiene. For example, we get updated addresses from the National Change of Address (“NCOA”) service to ensure we have the correct contact information for our customers.

Consumer data resellers and renters, such as entities that compile Personal Information about prospective or current Sweet Fusion LLC customers for purposes of updating, verifying or deduplicating Personal Information, or prospecting new potential customers.

From publicly available sources. For example, online database searches.

6. Notice of cookies & clickstream technology, including opting out

As you navigate the Sites, we may also collect information about you using common information-gathering tools, such as cookies, pixels, and web beacons and similar technologies (collectively “Website Navigational Information”). Website Navigational Information includes standard information from your web browser (such as browser type and browser language), your Internet Protocol (“IP”) address, and the actions you take on the Sites (such as the web pages viewed and the links clicked).

Cookies

Like many companies, we use various technologies, including cookies and pixels, to collect and store information about visitors to our Sites. These technologies perform similar functions to help us operate our Sites and serve you better. The use of cookies on our website creates a faster and easier experience for the user. When you visit our website for the first time, you will be given choices to manage (reject or allow) certain non-essential cookies. (We do not give you a choice to disable essential cookies because they are necessary to allow our Sites to work properly and securely.) Once you make your initial cookie choices, our server will remember your preferences and assume that you would like the same cookies to be used on future visits using the same device, unless you change your cookie preferences. If you visit our Sites using a different device, our server will not recognize that device and you will be prompted to make another cookie selection.

There are different kinds of cookies with different functions:

Session cookies: These are only stored on your computer during your web session. They are automatically deleted when the browser is closed. They usually store an anonymous session ID allowing you to browse a website without having to log in to each page. They do not collect any information from your computer.

Persistent cookies: A persistent cookie is one stored as a file on your computer, and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again.

First-party cookies: This type of cookie retains your preferences for a particular website for the entity that owns that website. They are stored and sent between Sweet Fusion LLC’s servers and your computer’s operating system. They are not used for anything other than for personalization as set by you. These cookies may be either Session or Persistent cookies.

Third-party cookies: The function of this type of cookie is to retain your interaction with a particular website for an entity that does not own that website. They are stored and sent between the Third-party’s server and your computer’s or device’s operating system. These cookies are usually Persistent cookies.

We do use third-party cookies on our Sites, as well as third party provided web beacons and pixels (please see the section on Web Beacons below). These cookies are used by us and our marketing partners to better understand your preferences and to tailor and improve your experience on the site based on our impressions of your interests.

More specifically, our Sites use Google Analytics and Adobe Analytics, which are web analytic tools provided by Google, Inc. and Adobe Inc., respectively. These services use cookies to help our Sites analyze how users use the Sites. The information generated by the cookies about your use of the Sites (including your IP address) will be transmitted to and stored by these vendors on servers in the United States. These vendors will use this information for the purpose of evaluating your use of the Sites, compiling reports on Site activity, and providing other services relating to Site activity and internet usage for Sweet Fusion LLC. These vendors may also transfer this information to third parties where required to do so by law, or where such third parties process the information for the vendors for purposes of providing those services. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, if you do block the use of cookies, you will not be able to use the full functionality of the Sites. By using the Sites, you consent to the processing of data about you by Google and Adobe in the manner and for the purposes set out above.

Along with the above noted uses, we categorize and use cookies for the following purposes:

Strictly necessary cookies: These cookies are essential to enable you to move around the Sites and use their features, such as accessing secure areas of the Sites. Without these cookies, certain services, such as logging into your account and using a shopping cart, cannot be provided. You can set your browser to block or alert you about these cookies, but then some parts of the Sites may not work. These cookies do not store any personally identifiable information. We do not allow users to modify or disable these cookies.

Functional cookies: These cookies allow our Sites to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal or customized features. For instance, the Sites need to remember your login details, so that you do not have to repeatedly sign into your account when using a particular device to access our Sites. The information these cookies collect is usually anonymized. They may be set by us or by third-party providers whose services we have added to our pages. They do not gather any information about you that could be used for advertising or remember where you have been on the Internet.

Performance & analytics cookies: These cookies collect information about how visitors use our Sites, such as which pages visitors go to most often, and if they get error messages from web pages. They also allow us to record and count the number of visitors to the Sites, all of which allows us to see how visitors use the Sites to improve the way that our Sites works. These cookies do not collect information that identifies a person, as all information these cookies collect is aggregated and anonymous.

Marketing & advertising cookies: Sweet Fusion LLC does not "sell" your Personal Information as the word "sell" is commonly understood. In other words, we do not give your Personal Information to third parties in exchange for money. However, our Sites do use cookies that may be used by third parties to build a profile of your interests and enable us to show you relevant advertisements on other sites. These cookies may also be used to enable you to share pages and content that you find interesting on our Sites through third-party social networking and other websites. The cookies do not store directly Personal Information but are based on uniquely identifying your browser and Internet device. If you do not allow these cookies, you will experience less targeted advertising and may be unable to share pages or content you find interesting through third-party social networking sites.

Opting out of cookies

There are numerous ways for you to manage cookies and other technologies.

Browser settings

Through your browser settings, you can disable all the above-listed cookies (and other tracking tools) or request to be prompted before accepting cookies from the Sites and other websites you visit. These browser settings may also permit you to remove cookies you already have. Please consult your web browser’s ‘Help’ documentation or visit aboutcookies.org or https://consumer.ftc.gov/articles/how-protect-your-privacy-online for more information about how to turn cookies on and off for your browser. If you use different browsers and computers, you will need to adjust the appropriate cookie settings for each browser and computer. Certain parts of the Sites may function differently, and you may be unable to use some portions of our Sites if you choose to disable cookies entirely.

You may also opt out by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (“GPC”) (on the browsers and/or browser extensions that support such a signal). To download and use a browser supporting the GPC browser signal, click here https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.

Cookie Banner

When you first accessed the Sites, a cookie banner at the bottom of the screen allowed you to access user-enabled privacy controls through a OneTrust preference center. Such controls allowed you to opt out of marketing, advertising cookies, and other non-essential cookies, as described above. The cookie banner can also be accessed by selecting Your Privacy Choices in the footer of the website.

Third-party extensions

Several browser extensions allow you to manage cookies and personalize your browsing experience. Since these extensions are made by third party providers, Sweet Fusion LLC does not control these features and cannot provide technical support for these products.

Targeted advertising cookies

You may opt-out of advertising cookies from companies that are members of the Network Advertising Initiative (“NAI”) or who subscribe to the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising. Please visit the Network Advertising Initiative Consumer Opt-Out Page or the Digital Advertising Alliance Opt-Out Page to opt out directly from providers who participate in those programs.

Web beacons

The Sites may also use web beacons and pixels (including web beacons and pixels supplied or provided by third parties) alone or in conjunction with cookies to compile information about users’ usage of the Sites and interaction with e-mails from Sweet Fusion LLC. Web beacons and pixels are transparent electronic images that can recognize certain types of information on your computer, such as cookies, when you view a particular Site tied to the web beacon or pixel, and a description of a Site tied to the web beacon or pixel. We use web beacons to operate and improve the Sites and e-mail communications. We may use information from web beacons in combination with other data we have about our customers to provide you with information about Sweet Fusion LLC and our services. We will conduct this review on an anonymous basis.

IP addresses

When you visit our Sites, Sweet Fusion LLC collects your Internet Protocol (“IP”) addresses to track and aggregate non-Personal Information. For example, Sweet Fusion LLC uses IP addresses to monitor the regions from which users navigate the Sites. IP addresses will be stored in such a way so that you cannot be identified from the IP address. In addition, Sweet Fusion LLC uses your IP address to get an approximate location so we can find a store closest to you. We do this for both your convenience, as well as for legal compliance reasons.

7. How we use your Personal Information

We collect and use your Personal Information for various purposes, including:

Consumer Transactions, such as processing a purchase or fulfilling an order, as well as creating, maintaining, customizing, and securing your account with us.

Customer Service and Relationship Management, such as addressing a customer complaint.

Customer Experience, such as improving website, app, email, and push-notification offerings and interface, identifying and repairing errors in our Sites’ functionality, testing, research, analysis, and product development, including developing and improving our Sites, products, and Services.

Marketing and Advertising, such as providing promotions and advertising content that are interesting to you based on your purchasing and viewing history, ad customization that does not involve or contribute to profiling, and managing promotions and contests.

Merchandising, such as determining and improving product assortment based on your purchasing and browsing history.

Analytics, such as information about Site performance relative to your computer or device, hosting our Sites, and managing databases.

Security and Compliance, such maintaining the safety, security, and integrity of our Sites, products and Services, databases and other technology assets and our business, including preventing fraud, detecting security breaches, and prosecuting violators, and responding to law enforcement requests and meeting requirements of applicable law, court order, or governmental regulations.

8. Security of your Personal Information

Whether you are shopping on our Sites, we use reasonable security measures to protect the confidentiality of Personal Information under our control and appropriately limit access to it. The Sweet Fusion LLC Sites use Transport Layer Security (“TLS”) or equivalent encryption technologies to protect your Personal Information during data transport, including your name, address, and credit card number. However, no security controls are failproof, and Sweet Fusion LLC cannot completely ensure or warrant the security of your Personal Information. We therefore urge you to always use caution when transmitting information over the Internet.

When you create an account on Sweetfuze.com you are required to establish a password that must be at least 8 characters, contain one letter, one number, and one special character. Your password may not contain your first name or last name. You are solely responsible for maintaining the secrecy of your password and account information. We strongly recommend that you do not share this information with others. You can purchase on our Sites without creating an account; however, you will need to reenter your Personal Information each time you use our Sites to make a purchase.

9. How we disclose your Personal Information

We do not disclose any Personal Information about you to others except as stated in this Privacy Policy, as otherwise permitted by law, or authorized by you. This Privacy Policy does not apply to privacy practices of third parties that we do not own or control, including but not limited to any third-party websites, services, applications, or online resources to which the Sites may link, embed, reference, or otherwise provide access. We are not responsible for the privacy practices or the content of such third-party sites. Please contact these third parties directly for information regarding their privacy practices. However, we only allow our service providers to handle your Personal Information if we are satisfied with the appropriate measures taken to protect your Personal Information. We also impose contractual obligations on service providers, contractors, and third parties to ensure they can only use your Personal Information to provide services to us and to you.

We may disclose your Personal Information to the following categories of other parties for a business purpose or commercial purpose, as those terms are defined in state privacy laws:

Our affiliates, employees, and authorized agents;

Service providers for our businesses, as described further below;

Third parties to whom you or your agents authorize us to disclose your Personal Information in connection with products or services we provide to you, as described further below;

Government regulators or law enforcement, where required;

Our legal advisors and other parties when required by law or pursuant to legal process; and

To any entity involved in the purchase or sale of our businesses, as described further below.

Service providers

We use third-party service providers to enhance your consumer experience. This may include, for instance, providers who assist us with tech or customer support, operations, web or data hosting, billing, credit card processing, accounting, security, marketing, data management, validation, enhancement or hygiene, or otherwise help us to provide, develop, maintain and improve our services. These companies may use information about your visits to our Sites to help process delivery orders and/or provide personalized recommendations and advertisements about our goods and services on our Sites or other websites. Because service providers we use may be located in the United States, your Personal Information may be processed and stored inside the United States; and the U.S. government, courts, or law enforcement or regulatory agencies may be able to obtain disclosure of your Personal Information under U.S. laws.

Third parties

Some areas in our Sites may be offered to you in association with affiliated or non-affiliated third parties, such as co-promotional partners, dedicated producers of drinks, or co-sponsors of events you may want to attend. Such co-branded areas may require you to disclose Personal Information to a third party. The co-branded areas will identify the third party; however, the third party’s privacy policy will apply to how they treat your Personal Information. We recommend you review the privacy policy of these third parties. If you elect to register for events or products with these third parties you will be providing your Personal Information to both us and the third party.

To provide advertisements and content that are more relevant to you, we and our advertising and content providers may collect Personal Information when you use our Sites (such as the IP address of your device, the identifier on your mobile device, or cookies stored on your device), and may share the information we collect with third parties.  Please see our Cookie Policy for more information.

Social media, reviews, and user generated content

Any personally identifiable information you submit on a social media website, such as Facebook or Twitter, bulletin board, blog, chat room, or any other public forum on our Sites can be read, collected, or used by other users of these forums, who could be used to send you unsolicited messages. We recommend not providing your name, e-mail address, or any other Personal Information in public forums on this Sites. Please note that if you choose to do so, it is at your own risk and you accept full responsibility for those posts and any consequences that may arise.

Sale of assets

As we continue to develop our businesses, we might sell or buy assets. In such transactions, user information, including Personal Information, generally is one of the transferred business assets. Also, if either Sweet Fusion LLC itself or substantially all Sweet Fusion LLC assets were acquired, your Personal Information may be one of the transferred assets. Therefore, we may disclose and/or transfer your Personal Information to a third-party purchaser in these circumstances, including a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all our assets.

Other legally required disclosures

Sweet Fusion LLC reserves a right to disclose without your prior permission any Personal Information about you or your use of this Sites if Sweet Fusion LLC has a good faith belief that such action is necessary to: (a) protect and defend the rights, property, or safety of Sweet Fusion LLC, employees, other users of this Sites, or the public; (b) enforce the terms and conditions that apply to use of this Sites; (c) respond to a legally valid request from a competent governmental authority; or (d) respond to claims that any content violates the rights of third parties. We may also disclose Personal Information as we deem necessary to satisfy any applicable law, regulation, legal process, or governmental request.

10. Your rights related to Personal Information held by us

Please note that your rights listed below may vary depending on your state of residence. If you are a resident of California, Colorado, Connecticut, or Virginia, the following rights apply to you unless a specific state is mentioned. You may exercise your rights through Sweet Fusion LLC’s Privacy Portal.

Right to Know Collected Personal Information

You have the right to know, and request disclosure of:

The categories of Personal Information we have collected about you, including sensitive personal information;

The categories of sources from which the Personal Information is collected;

Our business or commercial purpose for collecting, selling, or sharing Personal Information;

The categories of third parties to whom we disclose Personal Information, if any; and

The specific pieces of Personal Information we have collected about you.

Please note that we are not required to:

Retain any personal information about you that was collected for a single one-time transaction if, in the ordinary course of business, that information about you is not retained;

Reidentify or otherwise link any data that, in the ordinary course of business, is not maintained in a manner that would be considered personal information; or

Provide the Personal Information to you free of charge at a greater frequency than is required by the state laws where you reside. For example, Virginia residents may make two requests over 12 months, while Connecticut and Colorado residents may make one request over 12 months.

Right to Know Disclosed, Sold, or Shared Personal Information In connection with any Personal Information we may sell, share, or disclose to a third party for a business purpose, you have the right to know:

The categories of Personal Information about you that we sold or shared and the categories of third parties to whom the Personal Information was sold or shared; and

The categories of Personal Information that we disclosed about you for a business purpose and the categories of persons to whom the Personal Information was disclosed for a business purpose.

Right to Opt-Out of Sale or Sharing You have the right to opt-out of the sale of your Personal Information or sharing of your Personal Information. If you exercise your right to opt-out of the sale or sharing of your Personal Information, we will refrain from selling or sharing your Personal Information, unless you subsequently provide express authorization for the sale or sharing of your Personal Information.

Right to Limit Use of Sensitive Personal Information

In California, you have the right to limit the use and disclosure of your sensitive personal information to the use which is necessary to:

Perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services;

To perform the services in the “How we use your Personal Information” section above; and

As authorized by further regulation.

In Colorado, Connecticut, or Virginia, you have the right to opt-in to the use of sensitive personal information, which Sweet Fusion LLC will provide before or at the time of collection of such information.

Right to Deletion

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

Delete your Personal Information from our records; and

Direct any service providers or contractors to remove your Personal Information from their records.

Direct third parties to whom the business has sold or shared your Personal Information to delete your Personal Information unless this proves impossible or involves disproportionate effort.

Please note that we may not remove your Personal Information if it is reasonably necessary to:

Complete the transaction for which the Personal Information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;

Help to ensure security and integrity to the extent the use of the consumer’s Personal Information is reasonably necessary and proportionate for those purposes;

Debug to identify and repair errors that impair existing intended functionality;

Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;

Comply with the California Electronic Communications Privacy Act;

Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;

Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;

Comply with an existing legal obligation; or

Otherwise use your Personal Information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Right to Correction If we maintain inaccurate Personal Information about you, you have the right to request us to correct that inaccurate Personal Information. Upon receipt of a verifiable request from you, we will use commercially reasonable efforts to correct the inaccurate Personal Information.

Right to Appeal If you are a Colorado, Connecticut, or Virginia resident, you may appeal our decision to your request regarding your Personal Information. We respond to all appeal requests as soon as we reasonably can, and no later than legally required.

11. Additional notice to California Residents

California law requires us to disclose the following additional information with respect to our privacy practices. If you are a California resident, this section applies to you in addition to the rest of the Privacy Policy.

Shine the Light

Under California’s “Shine The Light” law (California Civil Code Section 1798.83), California residents may annually request, free of charge, information about the Personal Information (if any) disclosed to third parties for direct marketing purposes in the preceding calendar year. However, no information is shared with third parties for their own marketing purposes except where expressly authorized by you.

Categories of Personal Information disclosed for business or commercial purposes over the last 12 months

You can find a list of categories of Personal Information that we collect in the “Personal Information we collect about you” section above.  For details regarding the sources from which we obtain Personal Information, please see the “How we collect your Personal Information” section above. We collect and use Personal Information for the business or commercial purposes described in the “How we use your Personal Information” section above. Below is a non-exhaustive list of examples of such “business purposes” or “commercial purposes” as defined under California law.

Consumer Transactions, such as processing a purchase or fulfilling an order, as well as creating, maintaining, customizing, and securing your account with us.

Customer Service and Relationship Management, such as addressing a customer complaint.

Customer Experience, such as improving website offerings and interface, identifying and repairing errors in our Sites’ functionality, testing, research, analysis, and product development, including to develop and improve our Sites, products, and Services.

Marketing and Advertising, such as providing promotions that are interesting to you based on your purchasing and viewing history, ad customization that does not involve or contribute to profiling, and managing promotions and contests.

Merchandising, such as determining and improving product assortment based on your purchasing history.

Analytics, such as information about Site performance relative to your computer or device, hosting our Sites, and managing databases.

Security and Compliance, such maintaining the safety, security, and integrity of our Sites, products and Services, databases and other technology assets and our business, including preventing fraud, detecting security breaches, and prosecuting violators, and responding to law enforcement requests and meeting requirements of applicable law, court order, or governmental regulations.

Categories of Personal Information sold or shared over the last 12 months

We do not “sell” your Personal Information in exchange for money. However, certain state law views the “sale” of Personal Information more broadly, to include any transfer to another business or third party for valuable consideration. Under this broad definition, we have shared during the 12-month period prior to the effective date of this Privacy Policy the Identifiers and Commercial information (as defined above) with entities that compile Personal Information about prospective or current Sweet Fusion LLC customers for purposes of updating, verifying or deduplicating Personal Information, prospecting new potential customers, and improving the types of services and products we offer to you. For more information about how your information is disclosed and the entities to whom it is disclosed, see the “How we disclose your Personal Information” section above. The categories of information disclosed about you include identifiers, commercial information, internet, or other similar network activity as defined in the "Personal Information we collect about you" section above. In addition, the collection of Internet or electronic network activity information (as defined above) through cookies or pixels on our Sites for a variety of purposes, including personalized advertising and facilitating your activity on social media, may constitute a “sale” under state privacy laws and occurred during the 12-month period prior to the effective date of this Privacy Policy. Please refer to our Cookie Policy to better understand your privacy options.

12. Our Response to Requests

We will acknowledge receipt of your request within 10 days of receipt of your request. We provide a substantive response to your request as soon as possible, generally within 45 days from when we receive your request, although we may take longer to process your request under certain circumstances. If we expect your Request to take us longer than normal to fulfill, we will notify you.

We usually act on Requests and provide information free of charge, but we reserve our right to charge a reasonable fee to cover our administrative costs of providing the information in certain situations.

In some cases, the law may allow us to refuse to act on certain requests. When this occurs, we will explain why.

13. Non-discrimination policy for exercising your privacy rights

We will not discriminate against you for exercising any of your privacy rights in the following ways:

Deny you goods or services

Charge you different prices for goods or services, whether through denying benefits or imposing penalties

Provide you with a different level or quality of goods or services

Threaten you with any of the above

14. Notice of financial incentive

We make various offers and financial incentives to our customers. The terms of any such offer or financial incentive will be presented to you at the time you receive our offer. The nature and value of any such offer or financial incentive may differ depending on what information we collect and use about you

Whether you choose to allow us to collect and use other types of Personal Information about you affects how we communicate with you and the types and frequency of offers that you may receive. For example, if we collect no information from you, we will be unable to make any offers to you other than through general advertising. Conversely, when you allow us to continue to collect and use Personal Information about you, we are able to provide you different, more tailored or customized, and generally more valuable offers and financial incentives than the ones we may choose to make through our general advertising, which only reaches a small percentage of our customers.

The value of your Personal Information that allows us to make these offers and financial incentives is the value of the offer itself. We calculate the value of our offers and financial incentives by using the expense related to the offer.

Whether or not you may withdraw from receiving any of our offers or financial incentives by contacting us at AskYM@sweetfuze.com or 973-692-8351 or by unsubscribing to our email marketing by clicking "Unsubscribe" link in any e-mail from us.

15. Retention

We retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Please note that in many situations we must retain all, or a portion, of your Personal Information to comply with our legal obligations; resolve disputes; enforce our agreements; protect against fraudulent, deceptive, or illegal activity; or for another one of our business purposes. We dispose of the information we collect in accordance with our retention policies and procedures.

16. Updating your Personal Information

Sweet Fusion LLC wants your Personal Information to be exact and complete. We provide several different methods for you to update your Personal Information. To update your name, address, phone number and/or e-mail information:

Online: Login to My Account on Sweetfuze.com to update your personal account information (if you've created an account on Sweetfuze.com)

Phone: 973-692-8351

Email: AskYM@sweetfuze.com

Mail:

Sweet Fusion LLC, Store Support Center

P.O. Box 8165

Haledon, NJ 07538

Attn: Customer Care/Privacy

If you send an e-mail or letter request, please be sure to include your current information and the requested changes.

17. E-mail & account registration

During registration on the Sites, we collect an e-mail address to communicate with you about your transactions, or our advertising and promotions. We also use this e-mail address to contact you if there are any issues and to notify you about the status of your order. If you do not want this email used for purposes other than confirmation of an online order or acknowledgement of an award of points, you must notify us in writing of your desire to opt-out. Please contact us at AskYM@sweetfuze.com.

If a user wishes to subscribe to our e-mails, we ask for contact information such as name, preferred store, and e-mail address. We may use your Personal Information for purposes other than sending you promotional materials. For example, we may use your information to send you administrative communications about any account you may have with us or about future changes to this Privacy Policy. If at any time you should wish to unsubscribe, please click on the "unsubscribe" link in any e-mail from us or send an e-mail AskYM@sweetfuze.com.

When you register as a member of the Sites or sign-up to receive our e-mail offers, we collect information that helps us identify you. The more information you provide, the better we can customize our services and your experience to suit your needs and preferences.

18. Children's and minor's privacy

Sweet Fusion LLC Sites are intended for adults 21 years of age and older. We do not knowingly collect Personal Information from minors under the age of 21. If you have reason to believe that a person under the age of 21 has provided Personal Information to us, please contact us as provided in the “How to contact us” section below with sufficient detail to enable us to delete that information from our databases.

For more information about Parental Control options, see our Terms & Conditions.

19. Nevada privacy notice

Nevada law (SB 220) requires website operators to provide a way for Nevada consumers to opt out of the sale of certain information that the website operator may collect about them. Sweet Fusion LLC does not sell your Personal Information to third parties as defined in Nevada law and will not do so in the future without providing you with notice and an opportunity to opt-out of such sale as required by law. See above for more information about how you can protect your information, and what we do to protect your information.

20. Chatbot Technology

Our Sites may feature certain customer-facing chatbot functions that are provided, facilitated, monitored, and maintained by a third-party service provider subject to a non-disclosure obligation. The third-party service provider may not use any information from the chat functions for its own purposes. All customer data or messages collected or viewed by the third-party service provider are anonymized and utilized by the third-party service provider strictly for updating and maintaining the service. The chatbot is not a real person, but instead a computer relying on software code to answer questions you may have in navigating our Sites. You will be asked to consent to this use before proceeding. If you do not consent to use the Chabot feature, you must exercise your preference on the screen by simply typing “no” or “yes” when prompted. If you select “no”, you will be redirected to the phone number for our customer care department.

21. How to contact us

Phone: 973-692-8351

Email: AskYM@sweetfuze.com

Mail:

Sweet Fusion LLC, Site Support Center

P.O. Box 8165

Haledon, NJ 07538

Attn: Customer Care/Privacy